Create a Seamless Customer Journey with Omnichannel Marketing

Create a Seamless Customer Journey with Omnichannel Marketing

Managing the customer journey is one of the most important slices of your business’s operations. Knowing how your customers buy, what engages them, and what ticks them off is the ultimate knowledge. Why? Because competition is stiff and good customer service is what’s going to set you apart. Think about it: If you want to buy a simple t-shirt from the mall, how many store options do you have? Probably more than you can count. And of those stores, each has a creative and enticing way to get you into their store to buy. It’s even harder in a digital world where you don’t have the smiling face of a sales associate at the door, but you do have copious amounts of information and product reviews. This large amount of information can be extremely overwhelming for someone looking to buy–especially when they’re dishing out a big sum when they complete the purchase. Understanding your customer’s journey can help you make...
Read More
Email Marketing: From A to Z

Email Marketing: From A to Z

As a data-driven email marketing agency, we have lots of tools we use to accomplish different client goals. With so many terms and acronyms being used in our blog posts, our resources, and our day-to-day operations, we decided to define them in this extensive list! Like you, we enjoy keeping things simple when it comes to our clients’ landing pages, email marketing campaigns, and all communication related to client relations. Much like ideal customer journeys, the greatest success comes from the least amount of steps taken to solve a problem or fulfill a need. Any marketer operating within the digital landscape knows that there is a myriad of terms and keywords used to describe services, actions, and products that fulfill needs and solve client problems. When talking about campaign details, email marketing strategy, and beyond, Trendline is no exception to this idea. In order to get everyone on the same page when it comes to terminology, we decided to clarify the meaning behind...
Read More
The Email Marketers Holiday Survival Guide

The Email Marketers Holiday Survival Guide

It's here. If you are an email marketing newbie, welcome to hell for the next week month ...43 days (or more). If you are an email marketing veteran....here we go again. Yes...you guessed it...it's holiday time. Q4. End of the year. It's a mad dash to the finish for some and a time where companies and their futures are made or derailed. The days will be long and stressful and it seems like it will never end. While others are talking about what you should be doing to perfect your holiday campaigns, I am going to give you 11 practical tips on how to just survive it, from someone who has been where you're sitting: Stay Calm No matter how hard you try, no matter how much planning you think you have done, there will be changes and many of them.  My advice is to just roll with it and stay calm throughout the change process. Carry a Big Stick Use your knowledge of the program and metrics...
Read More