Retention Programs Start With Defining An Inactive Subscriber

Retention Programs Start With Defining An Inactive Subscriber

Retention Programs Start With Defining An Inactive Subscriber This is an updated repost of one of our most popular blog entries. As this information is still highly relevant and valuable to those looking to understand email design challenges, requirements, and solutions regarding responsive design, we wanted to share it again. Enjoy. I have been reading a lot of posts recently on how you should reactivate your inactive subscriber base.  Some email pundits agree that with a good strategy and program you can reactivate a portion of your inactive subscriber base and once again make revenue off of them. Other people say that reactivation programs don’t work well sometimes and are not worth the effort.  There are of course other views that people have and for the most part, all of them are right. You see, reactivation programs are not for everyone or every company.  Some will succeed and others will fail where they shouldn’t have. I truly believe that all reactivation programs...
Read More
Choice & Control: The Ultimate Email Marketing Weapon.

Choice & Control: The Ultimate Email Marketing Weapon.

As a subscriber to many email programs, I have the choice whether or not to open, read, click and convert to a companies newsletter or promotional email.  In addition, I can choose whether to remain subscribed or get out.  Its simple, I am in control. As a sender, I have the choice of whether or not to send the subscriber my specific content that day or week with the hopes that it will be interesting or compelling enough for the subscriber to make his/her choice.  I can choose if certain people get certain things or not get anything at all.  Its simple, the sender is in control. When there are two opposing forces vying for control and choice, something inevitable happens: collision.  We all know what happens when a collision occurs and in the digital world, it not only is ugly, but its public. Choice and control should almost always never reside with the sender because people today demand a personalized experience and...
Read More