Three Standout Subject Lines (and More!) from My Inbox This Weekend

Three Standout Subject Lines (and More!) from My Inbox This Weekend

My inbox this past weekend was an interesting one. It had 3 standout subject lines and one very compelling, well-messaged piece of creative. Tastefully Suggestive Tasting Table was able to use a rather suggestive and well known saying to push an article about our love for skewering meals. It caught my attention not only for its uniqueness, but also its ability to put a slant on something that people might normally find boring.   Pictograph Me Like It's 2012 The New York Times used a pictograph in its subject line that caught my eye. I wonder if NYT or anyone else has seen a sustainable impact in their engagement through the use of these things. While the debut of pictographs in subject lines dates back to 2011 or so, it seems that some organizations are still using them. CURVE Maximized Back in 2013, Alex Williams wrote about his CURVE theory on writing subject lines. This one from Orbitz certainly uses both Curiosity and Emotion for me. Curiosity, because the implied question is unanswered (obviously), but...
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The October Trendie goes too….

The October Trendie goes too….

Over the last 13-15 months, many brands have been sending emails to build fans and followers in the social channels.  Social Experts and studies have confirmed that just because you have a large fan or follower base does not guarantee loyalty or even consistent brand awareness. Companies have sent and continue to send dedicated emails to have their subscribers "like" them on Facebook.  Some offer discounts. Some leverage big numbers (i.e.: Help us get to XX,XXX "likes") in their content.  Some have a social dedicated button in each email hoping to catch the eye of the subscriber. Others weave the "conversation" aspect of social media into their content, while others just simply use a combination of things to drive people to the social channels.  I can't comment on what works or what are the most successful campaigns since I am not privy to their numbers or to their strategic direction of the programs. I see a lot of email campaigns that are...
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Integrating Social Awareness Into Email

Integrating Social Awareness Into Email

As most of you are aware, October is National Breast Cancer Awareness Month.  I have seen numerous campaigns from the local events to NFL players showing their support on the field. Since email marketing tends to be such a highly visible and profitable medium, you don't see many companies dedicate an entire email to raising awareness of any particular cause.  Occasionally you will find some organizations who put a slot or banner into their regular cadence or promotional email perhaps to heighten the attention of its subscriber base, but rarely do you see an entire email dedicated to anything other than sales these days. Enter ULTA and the email that I received the other day. The entire email is a postcard from the CEO asking you to take the email "lovenote" and encourage women in our lives to schedule a checkup and to increase breast cancer awareness.  The email offers you a choice to send from 4 FREE lovenote e-Cards to...
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