What comes to mind when you hear the word ‘audit?’ We bet you don’t automatically think of email deliverability.
Many businesses are completely unaware that they might have email deliverability issues. In fact, most marketers aren’t totally sure what the word ‘deliverability’ means. Some are simply uneducated on the subject, and others are afraid to investigate how their email program is performing. However, deliverability issues can have quite a detrimental effect on revenue. And because you cannot begin making improvements if you don’t know what’s wrong, an email deliverability audit is a great place to start. The audit will uncover areas in need of improvement to enhance your program’s ROI.
When an email is delivered, it means it made it to the intended recipient. Deliverability, on the other hand, is the measure of how many emails make it into each recipient’s primary inbox (as opposed to the “spam” or “junk” folder, or even the “promotions” tab). If your emails aren’t landing in...
Email Marketers’ Top Questions on Deliverability
Navigating the inbox can be a difficult task. Here are some of the most common queries we get from clients, along with answers and information on services Trendline offers to resolve the problem.
Trendline Provides 24/7 Email Deliverability Monitoring and Remediation
Q: Our emails are flagged and going into spam filters, but we’re not on any blacklists. What’s the problem?
A: There are small things you can do to ensure that you don’t end up in the spam folder. It’s important to evaluate what percentage of your lists belong to each provider (Gmail, Hotmail, Yahoo, Apple, etc.). This is because each provider uses different filters to process where your emails end up. User engagement is a large part of why emails land in spam. If you continue to send to these users–and you are already in the spam folder–it’s inevitable that you will find yourself on a blacklist if there is no remediation. Go through your lists and remove unengaged users and bounced...
When you hear the word ‘audit’ what do you think of?
Before I got into the email space, I thought of the IRS. Fortunately, there are other audits out there that aren’t as scary, such as an Email Deliverability Audit.
I have learned there are many businesses that are completely unaware that they have deliverability issues. In fact, most marketers aren't totally sure what the word "deliverability" means. Some are just not educated on the subject, and others are afraid to really get to know how their email program is performing. Ignoring deliverability issues within your email program isn't an option if the goal of the program is to drive revenue. You cannot begin making improvements if you don't know what's going wrong. Because of this, an email deliverability audit is a great place to start uncovering areas that can be bolstered to improve your program's ROI.
When an email is "delivered," it means that it made it to the intended recipient. "Deliverability" is...