7 Mistakes to Avoid in Your Email Drip Campaign
Building an email drip campaign requires many different moving parts. You need valuable content that your leads can absorb, a landing page to capture emails, a series of great emails, and a workflow that maps out when, where, why, and how emails will be delivered to leads.
Not sure where to start when it comes to drip campaigns? Check out this blog by MobileMonkey first.
The key to a successful email drip campaign is to keep it simple, stay on topic, and show the leads what they want. With all these different elements it’s easy to make mistakes with your drip campaign or overthink the process. Seven mistakes are commonly made when building email drip campaigns.
1. Sending Too Many Drip Campaign Emails
How many times have you signed up to an email list only to unsubscribe one week later because you received too many emails? Most people won’t hesitate to unsubscribe from an email drip campaign the...