Staying on the Deliverability Nice List this Holiday Season

Staying on the Deliverability Nice List this Holiday Season

Staying on the Deliverability Nice List this Holiday Season *The Inbox Examiner Series is a discussion around the many challenges in the email marketing industry, with proven solutions from leading industry experts. Watch the video here. It’s here, that magical time of year; prepping for Holiday email campaigns. Every marketer steps up their email game and before they know it, they find that their campaigns are dealing with some major deliverability issues. But why? What makes sending during the Holiday season different from the rest of the year? While most of us email marketers tend to be on our best behavior year-round, following best practices and delighting our customers, it can be tempting to throw everything out the window and send, send, send during the Holidays. Subscribers go into consumer mode and marketers want to capitalize on that, which is understandable. But could it be possible that the majority tend to go about this the wrong way? Absolutely. Just because your subscribers are vulnerable...
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The Top 10 Things You Shouldn’t Do In Your Email Program This Holiday Season.

The Top 10 Things You Shouldn’t Do In Your Email Program This Holiday Season.

I like lists. I make a lot of them in my life, so I thought I would share a Top 10 list in the spirit of a little humor as we head into the most stressful season for us email marketers. Here goes... Auto opt-in everyone when they check out.  Make it so they can't uncheck the box when they checkout to receive their next 50% off discount tomorrow. Resend the same creative, with the same subject line, with the same discount 5 days in a row, (just in case they didn't see it the last 4 days) because you have seen revenue come in each time. Send out an "oops" email 3 hours after your first email, because your site went down for 5 seconds and you wanted to let everyone know that it was down in hopes of garnering more sales. Send out your Black Friday email to the segment of the database that you have rested since July...
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