Email Engagement | Trendline Interactive

Email deliverability: Protecting your investment

May 6, 2021May 7, 2021 by Nathan She Comment Closed

If you had the opportunity to buy 1,000 shares of a stock at $1 each, knowing you could later sell them for $42 a piece, you’d jump at the chance, right? According to the Direct Marketing Association the current ROI on email is exactly that 42:1. With this impressive ROI in mind, is your organization doing all it can to protect your investment in its email program? Are you keeping a close eye on email deliverability in order to take advantage of this huge return? While testing strategies, segmentation, personalization, copywriting, and design are all incredibly important to the success of your email program, email deliverability is all too often an afterthought. It’s disheartening for a marketer (not to mention a waste of time and resources) to put all their effort into an email campaign only to have the message land in the spam folder. Part of the issue is that email deliverability, as a concept, is a harder sell than a...

Segmenting Subscribers to Drive Increased Email Response

January 30, 2020September 2, 2020 by Colleen Preisner Comment Closed

We’ve said it before and we’ll say it again–personalized marketing is the center of inbound marketing. The same goes for email. If you include all your subscribers in one list, you’re assuming they are all the same person (same interests, same title, same industry, same hair color, etc.). People want to feel unique in today’s digital world. Personalizing and segmenting your email subscriber lists will help you increase delivery, open rates, and engagement with your call-to-action. In the recent State of Email Marketing Report by The Relevancy Group, it was identified that only 32% of marketers know the quality of their email subscribers. This is a huge gap in your email marketing program and a wasted opportunity to target your message. When you know which subscribers are more valuable based on their engagement level, you can segment and deliver specific content in order to increase relevancy and engagement. Segmenting doesn’t mean changing your entire brand, messaging, and offering. It means using details...

Ready, Set, Test!

January 9, 2020February 23, 2021 by Colleen Preisner Comment Closed

Add A/B Tests To Your Deployments As marketers, we can often find ourselves falling into the same old routine of deploying similar messages to the same audience. However, we know that this routine can lead to fatigue in your email list and can lead to declining metrics. One way to keep your messaging campaigns fresh and engaging is to continuously conduct A/B tests. There are many different ways to incorporate A/B tests into your deployments to gain insight into message effectiveness. Here are four quick A/B tests that can be conducted: 1. Subject Line Test This is the quickest and simplest way to add an A/B test to your deployment. If you use the same subject line for each deployment (such as a newsletter), try testing it against a completely different subject line that gives a teaser for the content in the template. Testing a new subject line may attract new recipients to open the message who wouldn’t normally. A subject line test is also...

The Essential B2C Email Deliverability Guide

February 20, 2019April 28, 2021 by Chris Arrendale Comment Closed

Trendline brings you The Essential B2C Email Deliverability Guide. What does great email deliverability mean, why is it important to your B2C email marketing program, and what are ISPs looking at? This guide answers these questions and details how to implement B2C deliverability best practices into your sending strategy immediately. Download this guide to take full advantage of the driving forces behind getting your emails into the inbox, and getting the most out of your email marketing investment. The Essential B2C Email Deliverability Guide Includes: Opt-In Process Email Reputation Email Content Email Authentication Email Engagement and Cadence For more information contact Trendline....

The Essential B2B Deliverability Guide

February 20, 2019April 28, 2021 by Chris Arrendale Comment Closed

This guide answers common questions and details how to implement B2B deliverability best practices into your sending strategy immediately. Download this guide to take full advantage of the driving forces behind getting your emails into the inbox, and getting the most out of your email marketing investment. The Essential B2B Email Deliverability Guide Includes: Opt-In Process Email Reputation Blacklist Check Email Content Email Authentication Email Engagement and Cadence For more information contact Trendline....

Trending Inbox: The Email Program I Engage With Every Time

October 26, 2017September 3, 2020 by Andrew KordekNo Comments

Personalization, loyalty, and education have long been fiercely debated topics in email marketing. In fact, marketers have different definitions of what personalization actually means in email. Some believe that Fname is all they need to do, while others believe that true personalization is combining all offline and online behavior and using predictive models to customize content and experiences into the next email that is sent. Either way, personalization is one of the key components to the loyalty of a subscriber and customer. However, driving loyalty at any level takes time and patience on behalf of marketers. To that end, I have something to admit: I am an insanely loyal person. However, in order to win my loyalty, I have to have a special experience with the person or brand. I can’t really explain what the special experience is but when you win my loyalty, but I almost never waiver. I am the kinda guy you want to take into battle,...

Back to the Basics: List Segmentation

September 14, 2017September 3, 2020 by Andrew KordekNo Comments

Back to the Basics: List Segmentation “Email is all about sending the right message at the right time to the right audience” is the most Captain Obvious quote I have ever heard. Let’s be honest, to some the right audience is the whole list and to others, it’s a hyper segment of 74 subscribers. List segmentation takes on many forms depending on the email world you live in and it can be downright scary to think about how to pull off a content messaging strategy within your program with a couple hundred segments. I think it is fair to say that a good segmentation strategy can pay dividends in the long run. In fact, MailChimp put out some statistics back in 2015 that said segmented campaigns got 14.7% more opens and 63% more clicks. While that sounds extremely promising, some people I have spoken with in the past have questioned me about the number of segments that a brand should have....

One Of The Longest Emails I Have Ever Seen – How To Know What You Are Doing Works.

October 23, 2012September 5, 2020 by Andrew KordekNo Comments

Brace yourself...I have seen a lot of email in my days, but I haven't seen too many emails which embody length like this one from oo.com.au. It's long...wicked long. I am not saying this uber-long email doesn't work, because I don't have access to their numbers, but what I am saying is that if you send out emails like this, you better be sure that you are looking at click tracking using some sort of click map. If it works, great..if it doesn't, then find something else that will work. The key takeaway here is that sometimes brands think it's a good idea to do stuff and rarely test or ensure that something this extreme will work on a consistent basis. Make sure that the changes you make to your email program, whether it be short or long copy or long or short subject lines, can be read and analyzed so you can understand what your subscribers are telling you. The...

“Tell A Friend” Email And The Lost Opportunity

June 28, 2011September 6, 2020 by Andrew KordekNo Comments

All of us that are involved in the email industry know that running an email program is not easy. Email pundits and those at an arms length are always clamoring at the brand side folks about ways to improve their program thru relevancy (for the record, I despise that term) lifecycle email and these other ways to make your program "better". I especially get that since I ran programs for 10 years and always had to read about this sort of stuff and sometimes it drove me nuts. However, no matter how big or small the program I was involved with, I always took the time to take an inventory of all my email and how things worked when certain actions were triggered. Once I figured stuff out, I looked for ways to maximize revenue in anyway I saw fit. The people who run or who are involved in company email programs consistently talk about 3 things when it comes to...

Tag: Email Engagement

Email deliverability: Protecting your investment

Segmenting Subscribers to Drive Increased Email Response

Ready, Set, Test!

The Essential B2C Email Deliverability Guide

The Essential B2B Deliverability Guide

Trending Inbox: The Email Program I Engage With Every Time

One Of The Longest Emails I Have Ever Seen – How To Know What You Are Doing Works.

“Tell A Friend” Email And The Lost Opportunity

Contact

Who We Are

What we Do

Resources

Locations