How to Grow Your Email Marketing List

How to Grow Your Email Marketing List

Email lists are the key to creating and maintaining customer relationships post purchase. Converting customers into subscribers is a great way to create brand loyalty and repeat purchasers. With CASL in force now, keeping your list healthy and growing is an increasingly important aspect to Canadian email marketers. We are often asked by our clients and the start-up business community how to build an effective (and compliant) email list. This blog will cover why it is important to develop an engaged customer email list, and ways in which some of our clients have successfully grown their email lists. Why is it Important to Have an Email List? The most important reason to develop an email list is the potential profits that it can generate for any business. Regardless if you are B2B or B2C, your email list is your most effective community-building tool and can deliver significant ROI. Fact: Trendline clients have seen $42:$1 ROI. People are not going to your website each day to...
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How To Manage An Email Marketing List

How To Manage An Email Marketing List

Congratulations! You’ve either moved into a new role at a new company and inherited an existing list or you’ve successfully built up your email list using multiple acquisition sources and turned it into a profit-driving machine. Or maybe you’re just killing time before lunch and looking for something to read. Either way, I’m glad you’re here. If you’re not quite there yet and looking for ways to grow an email marketing list, be sure to check out this white paper by the one and only Andrew Kordek: 6 Pillars of Email Acquisition Clients often ask me about managing email marketing lists. What is the best way to segment my list? How should I be personalizing email content based on list attributes? Where do I start? Email is one of the more mature digital channels, and with maturity comes expectation. Subscribers expect to have a good experience when they open an email. A good experience can be achieved through tailored content based on the user’s...
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74 Segments Gets You To The Back Of The Email Bus

74 Segments Gets You To The Back Of The Email Bus

74 Segments Gets You To The Back Of The Email Bus When I was young, the cool kids sat at the back of the bus.  They would do all sorts of cool things according to us kids who were not invited back there.  In fact, we all thought that they were better than us and they were reaping some rewards that we could never get.  Truth of the matter is, they got to school at the same time, technically were the last to get off the bus, and 35+ years later it doesn’t really matter anymore. Last week during a conversation with a colleague of mine, we started to discuss segmentation. After several rounds of posturing, she ended up spilling the beans that her program has 74 segments which included customers and non-customers (along with all of the email engagement tiers). After I cracked some smart ass joke about the sheer number of segments, I asked her “why so many?”  Her answer...
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6 Ways to Build an Email List From Scratch

6 Ways to Build an Email List From Scratch

6 Ways to Build an Email List From Scratch It’s incredibly easy to acquire an email list. Just type the words “email list” into any search engine and numerous pages of email lists are instantly available to purchase. There’s one problem, though, and it’s a big one; purchasing email lists is a horrible idea. Why? Because emails sent to a purchased list aren’t reaching qualified leads. The opt-out rates and lack of response will be astronomical. Also, purchasing an email list is a good way to begin eroding brand credibility. The alternative is to build a custom email list from the ground up. More work and resources are involved, but the results will produce much greater benefits. You’ll be able to reach highly targeted segments of your audience with compelling messaging that speaks to their needs. There are six general rules to building an email list that converts leads into customers. 1. Offer a Unique Value Proposition What would convince your ideal customer to give...
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