I studied sociology as an undergraduate and then again as a graduate student and I know: Sociologists are fascinated with promiscuity. I don't believe it is the voyeuristic aspect that draws them to this topic. It's the challenge. Sociologists can't get a straight answer if they just ask people about their sexual histories. Their subjects distort the truth to align with what is socially acceptable. And this means sociologists need to get really
This may explain why I latched onto the term "channel promiscuity" when Mike Bloxham, director of insights at the Center for Media Design, used it recently at MediaPost's Email Insider Summit.
It strikes me as an appropriate term to use when describing the current media landscape for two reasons:
1) It speaks the indiscriminate nature of media consumption. Media consumption is splintering. People can access content via television, on their phones, computers, tablets, or game consoles. They can communicate via phone, text, IM, social networks, email, or Skype. And while...