Daily Deal Emails on Mobile

Daily Deal Emails on Mobile

Here is a conversation that I am sure is happening in the hallways of many companies these days: "Hey...how does our email look on a mobile device" "Dunno...we tested to the my iPhone and it seems ok..but how it looks in the others, not sure" It seems that we cannot turn around these days without someone mentioning the "M" word.  "Mobile is exploding...."  "XX% of Mobile email users read their email on their smart phones......" and on and and on and on.  So over the past weekend, I managed to grab a screen shot (iPhone 4) of all the daily deal site emails I subscribe to and organize them for you here.  I think we can all agree that the iPhone is by far the most generous of all the smart phones when it comes to rendering.  You will see below that some of the emails featured are well laid out and the CTA is pretty prominent without requiring the user to scroll...while...
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Choice & Control: The Ultimate Email Marketing Weapon.

Choice & Control: The Ultimate Email Marketing Weapon.

As a subscriber to many email programs, I have the choice whether or not to open, read, click and convert to a companies newsletter or promotional email.  In addition, I can choose whether to remain subscribed or get out.  Its simple, I am in control. As a sender, I have the choice of whether or not to send the subscriber my specific content that day or week with the hopes that it will be interesting or compelling enough for the subscriber to make his/her choice.  I can choose if certain people get certain things or not get anything at all.  Its simple, the sender is in control. When there are two opposing forces vying for control and choice, something inevitable happens: collision.  We all know what happens when a collision occurs and in the digital world, it not only is ugly, but its public. Choice and control should almost always never reside with the sender because people today demand a personalized experience and...
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An Email Savasana from lululemon

An Email Savasana from lululemon

If you have an issue, fix it. If you are making improvements for a better customer experience, tell them.  If you are increasing your email cadence, tell them. If you are reducing cadence or going on an email hiatus, why not tell them? Its a simple concept everyone, communication with your subscribers is key.  I recently received and email from lululemon athletica that caught my eye. In it, it appears as if they are going on an email savasana (a yoga term indicating a relaxing posture either at the beginning or end of a yoga session).  They managed to put this into the pre-header with instructions to scroll down in the email for an explanation.  The explanation was plain and simple in that they were working behind the scenes that would hopefully improve the customer experience. What I love about this email is that it speaks to the subscriber with relevant terms and explains why they won't be receiving the email in...
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Are Your Email Numbers Juiced?

Are Your Email Numbers Juiced?

As marketers are held to higher and higher standards of accountability, it seems logical for all forms of marketing to be held to higher standards as well. This means many email marketers are going to face tough questions about how their programs are performing. Nicole Delma, Chief Data Officer for RCRD LBL,* which serves free music downloads, recently expressed her interest in seeing a service that would audit open rates, "We are an advertiser-supported business and those advertisers deserve to know how audiences respond to the programs they are sponsoring. I have no issue with taking a screenshot of our program and showing them that we regularly see 33% open rates." When I asked how an audit of open rates would help her business, she replied, "Because I know some of the companies we are competing with for ad dollars are juicing their numbers." True, it is not uncommon to see companies juicing the numbers in the following ways: The Whole List: Despite the...
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Addressing ‘Channel Promiscuity’

Addressing ‘Channel Promiscuity’

I studied sociology as an undergraduate and then again as a graduate student and I know: Sociologists are fascinated with promiscuity. I don't believe it is the voyeuristic aspect that draws them to this topic. It's the challenge. Sociologists can't get a straight answer if they just ask people about their sexual histories. Their subjects distort the truth to align with what is socially acceptable. And this means sociologists need to get really This may explain why I latched onto the term "channel promiscuity" when Mike Bloxham, director of insights at the Center for Media Design, used it recently at MediaPost's Email Insider Summit. It strikes me as an appropriate term to use when describing the current media landscape for two reasons: 1) It speaks the indiscriminate nature of media consumption. Media consumption is splintering. People can access content via television, on their phones, computers, tablets, or game consoles. They can communicate via phone, text, IM, social networks, email, or Skype. And while...
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Thinking like your subscriber

Thinking like your subscriber

My kids are finally old enough so that I could take them to one of my favorite lunch places (Panera) instead of having to be stuck somewhere with a play area. When I got to the register, the cashier asked me if I wanted to join their just-launched loyalty club – MyPanera – where I could earn points for each purchase and get rewards automatically. Two hungry kids were not going to like standing there while I filled out forms. But before I could even say that, the cashier said “I see you are anxious to eat with your kids – you can fill this out at home on your computer. Here are the member cards including one that you can put right on your keychain. I’ve already swiped this so you will get your first reward when you login.” What a great customer service moment! She correctly read my situation and anticipated what would be the best thing for me. When...
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The Future Of Your Email Program Has Already Begun

The Future Of Your Email Program Has Already Begun

What is my open rate now? What is my CTR now? What are my current engagement rates? How does it compare to last year? Are we above or below industry averages? What is our revenue now compared to last year?  The list can go on and on.  We are a society who has now been trained to finding out what is happening now and comparing it to the past.  We want the information at our fingertips and we ride the information wave as quickly and painlessly as we can.  The same goes for email programs.  Organizations want revenue now.  They want list growth immediately and they want to send as many emails now to their user base for fear that they will miss the opportunity to tell their subscribers their latest and greatest thing. What about the future? The hardest and most rewarding thing about running an email program is not only planning for the future, but executing on it.  Its...
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Just because its legal…

Just because its legal…

I was in a well know home furnishings store over the weekend with my wife. As we were checking out, the clerk turned to me with a nice smile and said "Would you like to sign up for our email list to receive special promotions in your inbox". In my mind I said "hell ya" being the email dude that I am. After I said yes, she said "that's great...go ahead and fill out that sheet on the counter and we will be sure to enter you into our system." When I looked down on the counter there is was..in plain view, a sign up sheet (like the ones you had in school) with peoples names, address', birthdays, phone numbers and email address' right there for the world to see. I asked why they have a sign up sheet like this to grab my information, why they have it for everyone else to see my information on it and asked if...
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Email at Just the Right Time

Email at Just the Right Time

Being an email marketer, I get a lot of email. Most of it is only marginally useful, but I stay signed up because it is good for competitive research. So, when I get an email that is really on target, helpful and unexpected, I get weirdly excited. That’s what happened recently. We had tickets that I purchased several months ago to go see the Radio City Spectacular Show. About 3 days before the show, just when I needed to start figuring out where we would park and eat near the theater, I got an email from the show with helpful links to those things and more! How cool was that? I was able to easily click through to get a list of parking garages (hopefully avoiding us circling midtown aimlessly trying to find an open lot). Then I clicked through to get a list of restaurants that would be kid-friendly and not break the bank. Now, could I have found all that on...
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