Best Email List Growth Practices for AI
List growth and email address acquisition seems to always be a central topic (and sometimes a source of anxiety) amongst marketers. The question most frequently asked on this subject is “how do I grow my email list effectively without compromising the quality of the subscriptions?” Many articles have been written on the subject highlighting such tactics as SEM, sweepstakes, co-registration, affiliate, display advertising, eAppends and even email list buying. While some of these tactics work, opinions vary on each in terms of cost and most importantly, effectiveness. The best advice I can give in terms of email address acquisition is to work with people who have experience from your side of the fence and have them perform an audit of your current email acquisition model. Partnering with an email marketing agency will yield the best results.
That said, there are 5 key principles to apply when looking to acquire new email addresses for marketing purposes.
Trendline Interactive is a proud participant in the first ever Email Marketing Agency Buyer’s Guide, published by The Relevancy Group (TRG). As a researcher myself, I was impressed by the measures taken to ensure the report was both fair and accurate. (Free Download Below)
Most comparative evaluations of agencies come down to a few key things that are very tangible: How many clients does the agency have? What is the concentration of their clients? (i.e., industry focus, size of clients, marquee brands, etc.) How many employees does the agency have? And what do the agency financials look like?
TRG went well beyond these basic facts by including client interviews, an industry survey, extensive questionnaires completed by each agency, and a small RFP with a comprehensive pitch to the new non-profit foundation A Chance in the World™.
While I am proud to say that Trendline Interactive was included in the “Leader's Ring,” I am even more proud of our client satisfaction scores.
In the report,...