Email Marketers’ Top Questions on Deliverability
Navigating the inbox can be a difficult task. Here are some of the most common queries we get from clients, along with answers and information on services Trendline offers to resolve the problem.
Trendline Provides 24/7 Email Deliverability Monitoring and Remediation
Q: Our emails are flagged and going into spam filters, but we’re not on any blacklists. What’s the problem?
A: There are small things you can do to ensure that you don’t end up in the spam folder. It’s important to evaluate what percentage of your lists belong to each provider (Gmail, Hotmail, Yahoo, Apple, etc.). This is because each provider uses different filters to process where your emails end up. User engagement is a large part of why emails land in spam. If you continue to send to these users–and you are already in the spam folder–it’s inevitable that you will find yourself on a blacklist if there is no remediation. Go through your lists and remove unengaged users and bounced...