The Future Of Your Email Program Has Already Begun

The Future Of Your Email Program Has Already Begun

What is my open rate now? What is my CTR now? What are my current engagement rates? How does it compare to last year? Are we above or below industry averages? What is our revenue now compared to last year?  The list can go on and on.  We are a society who has now been trained to finding out what is happening now and comparing it to the past.  We want the information at our fingertips and we ride the information wave as quickly and painlessly as we can.  The same goes for email programs.  Organizations want revenue now.  They want list growth immediately and they want to send as many emails now to their user base for fear that they will miss the opportunity to tell their subscribers their latest and greatest thing. What about the future? The hardest and most rewarding thing about running an email program is not only planning for the future, but executing on it.  Its...
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