Ready, Set, Test!
Add A/B Tests To Your Deployments
As marketers, we can often find ourselves falling into the same old routine of deploying similar messages to the same audience. However, we know that this routine can lead to fatigue in your email list and can lead to declining metrics.
One way to keep your messaging campaigns fresh and engaging is to continuously conduct A/B tests. There are many different ways to incorporate A/B tests into your deployments to gain insight into message effectiveness.
Here are four quick A/B tests that can be conducted:
1. Subject Line Test
This is the quickest and simplest way to add an A/B test to your deployment. If you use the same subject line for each deployment (such as a newsletter), try testing it against a completely different subject line that gives a teaser for the content in the template. Testing a new subject line may attract new recipients to open the message who wouldn’t normally. A subject line test is also...
