What Do You Do When You Are Done Testing Your Email Program?

What Do You Do When You Are Done Testing Your Email Program?

What Do You Do When You Are Done Testing Your Email Program? The operative word here is “done”.  First, you are never done testing because the winner is the new control and you will always need to be thinking of ways to beat the control.  Second, your email program is in a constant state of change and you need to be rolling with that change. Having a “we are done” mentality leads to complacency and while you might think you are done, I can guarantee that other email marketers are never done. Remember…you can never forget about what your competitors are doing, but the focus should be on what you're doing, since you are always competing for subscribers time in the inbox. Don’t be done.  Be unfinished....
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The Opposite of a Good Email Program Is a Great Email Program

The Opposite of a Good Email Program Is a Great Email Program

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline” – James C. Collins, Good to Great Last February, people in the U.S. and around the world watched the Denver Broncos win the Super Bowl with a stifling defense and one of the best quarterbacks to have ever played the game. The headscratcher in all of this is that, while Peyton Manning was good in the game, the Broncos’ defense was great. The defense won the game for the Broncos. They will likely go down in the history books as one of the best defenses to have ever played in the Super Bowl because they completely shut down the best offense in the league. The margin between being good and great can be razor thin or so incredibly wide that there really is no comparison. It was the latter in the case of Super Bowl 50. The difference between a good and...
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The Email Marketers Holiday Survival Guide

The Email Marketers Holiday Survival Guide

It's here. If you are an email marketing newbie, welcome to hell for the next week month ...43 days (or more). If you are an email marketing veteran....here we go again. Yes...you guessed it...it's holiday time. Q4. End of the year. It's a mad dash to the finish for some and a time where companies and their futures are made or derailed. The days will be long and stressful and it seems like it will never end. While others are talking about what you should be doing to perfect your holiday campaigns, I am going to give you 11 practical tips on how to just survive it, from someone who has been where you're sitting: Stay Calm No matter how hard you try, no matter how much planning you think you have done, there will be changes and many of them.  My advice is to just roll with it and stay calm throughout the change process. Carry a Big Stick Use your knowledge of the program and metrics...
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