How To React Quickly In Email – Take It From Spirit Airlines

How To React Quickly In Email – Take It From Spirit Airlines

We preach relevancy.  We preach timeliness.  We preach content.  We preach humanization. We preach a lot.  Sometimes we see the fruits of our "preachy-ness" and sometimes not. Regardless of your political affiliations, this email from Spirit Airlines exemplifies the ability to connect relevant information (The Presidential Debates last night content) with timeliness.  Whether  you like the messaging or the creative or not, you have take this little nugget of brilliance from Spirit to capitalize on a current event for ROI.  Some companies plan emails 3, 4 or even 8 weeks in advance.  Spirit delivered this content in just over 14 hours. See the whole email here:  http://trndl.in/QshIox    ...
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A Triggered Message That Defines Relevancy

A Triggered Message That Defines Relevancy

I absolutely love it when retailers get it right with relevancy.  We in the email industry always talk about become more relevant to the subscriber and the email below from Sears really captures the essence of being super targeted and ultra relative.  Let me explain why.  I live in Chicago and despite what you have heard, Chicago can get pretty hot in the Summer.  In fact over the last several days, it has been insanely hot here with temperatures in the mid 90's.  This is pretty rare for Mid-June, but it has really afforded my family some great pool time at night. During the height of this quick heat wave, I get the email from Sears which targets my area and acknowledges our heat plight in the subject line and then proceeds to try and sell me stuff all of which relate to summer and the heat.  Despite what you think of the Sears brand, you have to admit that this...
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An Email Savasana from lululemon

An Email Savasana from lululemon

If you have an issue, fix it. If you are making improvements for a better customer experience, tell them.  If you are increasing your email cadence, tell them. If you are reducing cadence or going on an email hiatus, why not tell them? Its a simple concept everyone, communication with your subscribers is key.  I recently received and email from lululemon athletica that caught my eye. In it, it appears as if they are going on an email savasana (a yoga term indicating a relaxing posture either at the beginning or end of a yoga session).  They managed to put this into the pre-header with instructions to scroll down in the email for an explanation.  The explanation was plain and simple in that they were working behind the scenes that would hopefully improve the customer experience. What I love about this email is that it speaks to the subscriber with relevant terms and explains why they won't be receiving the email in...
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