Top 5 Email Marketing Challenges
Whether it’s an in-house FTE (full-time equivalent) or a digital marketing agency you’re talking to, the general impression people have is that email marketing is easy. Basically, it’s a digital version of direct mail. Well, we have a saying here at Trendline Interactive: "Email marketing is hard."
This is the biggest challenge we face with any client. Whether it’s getting the data you need from internal systems to make sure you can act on it, or ensuring that the automated feeds are clean and don’t have any stray characters, which can throw off imports or break reporting. We spend a lot of time working with data throughout the lifetime of a client. It is an aspect of the system that requires constant vigilance.
2) QUALITY ASSURANCE
When it’s crunch time, and an email HAS to go out the door NOW, the most overlooked thing is quality-assurance (QA). We allow 48 hours for our QA process to be...