
Empowering your team with data literacy
Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what is quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven organization is data literacy. It’s impossible to overstate the importance of fostering data literacy within your team and organization as a whole.
Data literacy not only propels marketing performance forward, but it fosters informed decision-making, and prevents costly mistakes and potential ethical issues from arising. Let’s take a look at how data literacy will empower your team to ask the right questions and avoid common misunderstandings or misrepresentations of the data.
Common Misunderstandings
Statistics are powerful tools, and are often used by data-literate individuals to provide concrete evidence to support their arguments and to represent data in meaningful ways to the rest of the organization. However, those members of your team who may not be as comfortable or familiar with...