Protecting Your Brand with DMARC – Stop the SPAM!

Protecting Your Brand with DMARC – Stop the SPAM!

You’ve read the headlines–privacy breaches and phishing scams have increasingly become front-page news. Microsoft’s anti-phishing filters are showing monthly deltas of up to 44% increase in phishing emails received between 2018 and 2019. These attacks target major bank brands, payment processors, health care providers, e-tailers, and individual consumers. According to Statista, 55% of email traffic in 2019 was spam. Despite its importance, ubiquity, and resilience, email has never been 100% secure. Email fraud costs companies around the world millions every year, and fraud can permanently destroy brand reputation. New delivery tools have emerged to assist with brand and consumer protection; the most important of these tools is DMARC (Domain-based Message Authentication, Reporting, & Conformance). DMARC is an open email standard published in 2012 by the industry consortium DMARC.org to enable domain-level protection of the email channel. It works in conjunction with the more well-known email standards (SPF and DKIM), and it is the only way for email senders (like you!) to...
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Q4 Email Deliverability | Finish the Game Strong With These 5 Tips 

Q4 Email Deliverability | Finish the Game Strong With These 5 Tips 

The last quarter of the year is the busiest and most competitive time for email marketers. To ensure your email campaigns are reaching the inbox and your subscribers are engaged, Trendline and Webbula have teamed up to put together 5 tips for Email Marketers to end Q4 with a win.  Target Active Subscribers You can kick off your journey to deliverability success by focusing on targeting your active audience. As spam filters continue to grow more complex and proprietary, engagement remains a key metric in the game of email deliverability. Mailbox providers have a duty to their customers to provide a good experience by sending mail their users want to receive to the inbox and filtering or rejecting mail their users do not want to receive. When a recipient opens, reads, and clicks your emails, it shows their mailbox provider that they are interested in content from you as a sender. In return, that Internet service provider (ISP) will be more likely...
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Deep Thoughts in Email Marketing — March 2016 Edition

Deep Thoughts in Email Marketing — March 2016 Edition

Continuing the monthly tradition of providing you deep thoughts that will perhaps spawn a little laughter or a little chatter amongst the email brethren. Imagine a day where every single email marketer and every single spammer pressed the send button at the same time. I wonder if English teachers secretly want to grade the grammar from emails they receive from retailers. Would using the SL of “Open now to unsubscribe” in a campaign to your inactives work? How would DOI work at the POS register at your local retailer if you didn’t send an email to confirm? If the US Postal services eAppended the entire country into their DB, what would be the appropriate thing to send first? I think its funny when I get an email about an email conference in my spam folder. Has there ever been an incident where a deliverability consultant turned to the dark side and became a spammer? Enjoy....
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