Welcome Emails 101

Welcome Emails 101

A Welcome Email is the first look subscribers have into a company’s brand. It should reflect the brand, thank the subscribers for subscribing, provide guidance as to what they can expect, and generate excitement for upcoming emails. Properly implementing the Welcome Email as a key element of your email marketing campaign avoids setting a negative tone for your subsequent sends. A well-crafted Welcome Email will likely be the most-engaged email in your program, so don’t waste this prime opportunity to make a positive first impression. Here are a few Do’s and Don’ts we recommend to help you create an effective Welcome Email. What to do in a welcome email: Make it timely. Be sure to send out the Welcome Email immediately after they sign up, before they receive any other emails. Make your subject line personalized and worthy of your brand. We’re not saying to simply use first-name personalization. Make the Welcome Email personal––personal to the brand, to the recipient, to...
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Learn How To Optimize Your Subscribers’ Journey

Learn How To Optimize Your Subscribers’ Journey

If you're working from home right now like we are at Trendline, you might find yourself so overwhelmed with your daily activities that you find it difficult to break out of the “business as usual” mold. Looking for something to switch up your routine? Try something new and innovative. You may be missing out on the bigger picture–your target market’s brand journey. Start By Understanding Your Audience Identifying your audience for each campaign is key. Before getting started, stop and take some time to really dig into your subscriber base by analyzing your data. Some important details to look at include: Age Location Buying needs Where/how your subscribers will be viewing your message Where your subscribers are in the buying cycle By analyzing the data you already have, you can begin to have a better understanding of your audience and how they react to your messaging. While analyzing the data, you may discover that you don't have enough data to really understand your...
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Subject Line Hall Of Fame – @H2O_Plus

Subject Line Hall Of Fame – @H2O_Plus

There's still no substitute for a good ol' fashion subject line to get us excited about opening an email and engaging with a brand. @H2O_Plus is a great example of this. SL: Welcome to 2003 My immediate reaction was, whoa ... someone made a mistake. But when I opened the email I realized that the creative connected the product to the subject line in brilliant fashion. We must remember that writing subject lines takes time and skill. It should connect the brand and the CTA to the subscriber, and inspire your audience into opening your email. Don't make it the last thing you do before the button is pushed.  Make it special, make it a surprise, and most of all, make it unique. As always ... let me know what you think....
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How to Turn Dealhound Email Subscribers into Loyal Ambassadors

How to Turn Dealhound Email Subscribers into Loyal Ambassadors

It should be no surprise that many email subscribers are in it for the deals and promotions. While you might not think that these types of subscribers would be championing your brand, you might want to open up your mind. Email acquisition through deals and promotion is an obvious extrinsic motivational tactic. Here are some tips to turn that into something intrinsic. Let's start with defining our terms: Extrinsic motivation for engaging in a behavior comes from outside of the person's drive. The deals and promotions are a lure that come from outside (from a brand). Here’s an example: You take defensive driving. You really enjoy spending eight hours sitting at a desk listening to a lecture about checking your sideview mirrors. You engage in this behavior because you really want to lower your insurance rates. Intrinsic motivation for engaging in an activity comes from within a person's drive to pursue the activity for enjoyment of the activity itself. Here’s a familiar example:...
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