Great email marketing is not about having the BEST idea, it’s about the rapid & consistent execution of good ideas. World-class email programs are not built overnight, but instead require a commitment to constant innovation by experimenting, learning & adjusting. Testing ensures we take a data-led approach to optimization; the fastest route to increased engagement and conversions.
This post provides a basic overview of testing methodologies, best practices and tips for email campaign optimization. This information should help get started running effective campaign tests including what to take into consideration.
Below are 5 easy steps to execute an effective test. Have a test in mind already & just want to make sure it will be effective? Skip to the "Is This a Good Test?" checklist below for some general questions to ask yourself.
Step 1: Identify What You Want to Learn Through Testing
What are you hoping to learn from this experiment? This should go beyond “I want to learn which version will win,”...