The October Trendie goes too….

The October Trendie goes too….

Over the last 13-15 months, many brands have been sending emails to build fans and followers in the social channels.  Social Experts and studies have confirmed that just because you have a large fan or follower base does not guarantee loyalty or even consistent brand awareness. Companies have sent and continue to send dedicated emails to have their subscribers "like" them on Facebook.  Some offer discounts. Some leverage big numbers (i.e.: Help us get to XX,XXX "likes") in their content.  Some have a social dedicated button in each email hoping to catch the eye of the subscriber. Others weave the "conversation" aspect of social media into their content, while others just simply use a combination of things to drive people to the social channels.  I can't comment on what works or what are the most successful campaigns since I am not privy to their numbers or to their strategic direction of the programs. I see a lot of email campaigns that are...
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An Email Savasana from lululemon

An Email Savasana from lululemon

If you have an issue, fix it. If you are making improvements for a better customer experience, tell them.  If you are increasing your email cadence, tell them. If you are reducing cadence or going on an email hiatus, why not tell them? Its a simple concept everyone, communication with your subscribers is key.  I recently received and email from lululemon athletica that caught my eye. In it, it appears as if they are going on an email savasana (a yoga term indicating a relaxing posture either at the beginning or end of a yoga session).  They managed to put this into the pre-header with instructions to scroll down in the email for an explanation.  The explanation was plain and simple in that they were working behind the scenes that would hopefully improve the customer experience. What I love about this email is that it speaks to the subscriber with relevant terms and explains why they won't be receiving the email in...
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