Video Email Does Not Kill The Marketer – An Interview With Justin Foster of Liveclicker

Video Email Does Not Kill The Marketer – An Interview With Justin Foster of Liveclicker

One of the greatest things about my job is that I get to meet and speak with some really smart people and learn about technology.  Video is not new by any means in email, but Liveclicker is doing some awesome stuff around video commerce.  I had the chance to sit down with Justin Foster, the Co-Founder of Liveclicker and ask him a few very direct questions about video commerce and his vision for the future. (AK) Isn’t video in email dead?  Why are people doing video in email these days? (JF) Video in email was dead.  Now, thanks to new disruptions in the industry, video in email has a second shot at life.  The two mega-trends driving video in email are the rise of HTML5 video coupled with mass adoption of mobile mail clients, especially on iOS devices.  When paired with growing access to broadband and new tools enabling video in email, the time is better than ever for senders to consider...
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