The Best QA Process to Produce Error-Free Emails

The Best QA Process to Produce Error-Free Emails

The Best QA Process to Produce Error-Free Emails Whether your emails are award winning pieces of creative designed within complex templates or just simple text only notes to your readers, they all have something in common. They all must go through Quality Assurance (QA) before heading to their awaiting inboxes. If you are concerned about the quality of your emails and delighting your readers, this is a crucial step that must not be left out of your email production process. At Trendline, we pride ourselves in having a 99.63% error-free rate against all the emails we sent in 2016. The way we maintain a near zero error rate with so many email campaigns is by having a top notch QA team, a rigorous process, and utilizing leading email industry tools. While producing quality emails is highly important to our clients, so too is the time it takes to get it out the door.  Our QA process not only needs to test...
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5,720 Emails and a 99.74% Error-Free Rate

5,720 Emails and a 99.74% Error-Free Rate

Trendline has been a strategic email-marketing agency since its inception in 2010. We have quietly grown over the years to more than 40 people, and 2015 was an incredible year. One area of tremendous growth in 2015 was the quantity of campaigns we sent. As an agency, we sent out 5,720 email campaigns for all of our clients, with a 99.74% error-free rate.  This was up from 2014, when we sent 3,694 emails with a 99.64% error-free rate. We have a dedicated Quality Assurance (QA) Team in our Austin office who perform multipoint checks on every single email before it is delivered to the client or the “Send” button pushed.  The process by which we do this is top secret and rigid. Our new QA team members go through almost 3 months of training before ever being allowed to give the green light to send. Sending one error-free email seems easy enough. But sending 5,720 emails, most with dynamic content and multiple links,...
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