Back to the Basics: ESP Migration Checklist
ESP Migration is a little like moving a house. Nobody wants to meticulously pack, box and label the entire contents of their home only to have to unpack it all somewhere new. However, the more prepared and organized you are, the smoother the transition will be as you start life in your new abode.
ESP Migration can feel the same. Nevertheless, if your company has decided to move to a new ESP, it is a complex task with more than its fair share of obstacles to overcome. To help, platform migration experts, Trendline Interactive, have compiled a basic ESP Migration Checklist for you to consider.
1. Export Lists
Maintaining the quality, reliability, and size of a company’s contact list during ESP Migration is a common concern. Still, rookie mistakes are easy to make. Firstly, remember to export list(s) from your old ESP before they lock you out of your account.
It’s crucial that contacts from suppressed lists also...