Migrating ESPs is a little like moving. Nobody wants to meticulously pack, box, and label the entire contents of their home only to have to unpack it all somewhere new. However, the more prepared and organized you are, the smoother the transition will be as you start anew.
An ESP migration can feel overwhelming, as each new platform comes with its own learning curve. If your company has decided to move to a new ESP, keep in mind it’s a complex task with more than its fair share of obstacles to overcome. To help, platform migration experts here at Trendline Interactive have compiled a basic ESP Migration Checklist for you to consider.
1. Export Lists
Maintaining the quality, reliability, and size of a company’s contact list during an ESP migration is a common concern. Rookie mistakes are easy to make, so don’t rush it. Take the time necessary for a proper setup to avoid deployment errors. First, remember to export lists from your...