Data Hygiene: More Important Than Ever

Data Hygiene: More Important Than Ever

In 2019, we witnessed a long series of data breaches at corporations like Facebook, Toyota, and MyFitnessPal. These attacks have been carried out by hackers seeking customer’s credit card numbers, user passwords, internal documents, and emails. As a result, privacy has come to the forefront of consumer minds. A recent study reported that only 25% of consumers believe that most companies are handling their personal data responsibly. This lack of consumer trust means that companies must ensure that they are doing everything they can to safeguard their customers’ privacy–consumer trust is imperative. If you aren’t carefully managing your own customer data, you’re not just running the risk of being flagged as spam and decreasing your ROI. Companies that don’t adhere to industry best practices (or the law in the case of CASL or GDPR) risk putting their brand’s reputation in jeopardy and could be hit with significant fines and penalties. Data hygiene is more important today than ever before. Data Hygiene Explained Data hygiene...
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Feedback Loops Introduction

Feedback Loops Introduction

Deliverability is the backbone to email marketing success. If your emails don't reach your subscribers, they can't drive engagement, increase loyalty, or generate sales. In this deck you'll learn: What is a feedback loop? Major Independent Feedback Loops Return Path's Universal Feedback Loop Service If you're experiencing deliverability issues, our world-class deliverability experts can help you get back in the inbox. Contact Trendline today. Download...
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Deliverability: Marketing’s Best Kept Secret

Deliverability: Marketing’s Best Kept Secret

Deliverability: The Best Kept Secret in Marketing Let’s confirm some of the facts on email deliverability. We sat in on a short discussion on deliverability at the 2017 Marketing Conference in Boston. In referencing some discussion during the conference, we want to focus on those top priorities of getting into the inbox the right way. We have compiled a list of key ways to align with best practices and achieve high deliverability. Authentication The first way of achieving high deliverability is by setting up authentication. Authentication is the foundation of excellent email sending practices, helping you secure and legitimize your emails for recipients. The most optimal way to secure your email is by setting up SPF, DKIM and DMARC. Here is a brief look into each and why they are important: – SPF stands for Sender Policy Framework. It’s a security feature that confirms the sending IP is who they say they are. Having one in place will help you monitor incoming email and allow...
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