How to Be Successful at Sending Email to Generation Z
Generation Z is the newest generation to enter into the marketing world over the past few years. Defined as those born between 1996 and 2010, Generation Z matches if not outsizes the over 60 million millennials. Many companies have been gearing up to find ways to connect with this generation and while some have been successful, I thought I would take the time to explain how to market to them via email. While I am a firm believer that this generation needs to be targeted using multi-channel campaigns, I want to focus on the email part of the equation.
First and foremost, let’s get a few main facts out of the way to help formulate the basis for a content play to this army of kids and teens.
According to an infographic by Upfront Analytics, Generation Z watches 2x as many videos on mobile as any other demographic. That same infographic also indicates...