How to Get Email Delivered to Gmail | How Gmail Filters
Getting email delivered to Gmail depends on how Gmail filters its mail. The first step is performing your own deliverability test; send out an email, and see how many are being delivered to Gmail. I’m sure you’re wondering what Gmail looks for when processing inbox placement, right? One aspect Gmail looks at in an email is its double opt-in/confirmed opt-in history. This is when someone signs up for emails and then has to verify that their information is correct. Therefore, it’s a great idea to have an “add to address book” section or any confirmation CTA that a recipient will click on in the first email. This button helps you pass spam filters a lot faster because it is similar to a personal whitelist for the user.
Gmail focuses heavily on recipient engagement. Therefore, keeping list hygiene is important. If you are sending to old lists, your engagement will be lowered,...