Partner POV: The Ultimate Guide to Email on Android

Partner POV: The Ultimate Guide to Email on Android

This is a guest POV from our industry-leading partners at Litmus.   Building emails that perform well on mobile is key for every email marketer—and with that, optimizing for Android environments has become more and more crucial. Google’s Android is the world’s most popular mobile operating system, followed by Apple’s iOS. But building emails that look great on Android devices is hard! That’s because there isn’t just one Android environment to optimize for, but a highly fragmented market that challenges every email marketer who aims for a consistent experience for all subscribers. What makes building email for Android so tough? There are three key factors that impact how your email renders on Android: the Android operating system (OS) version, the app or email client your subscribers use, and the size of the screen your email is viewed on. Let’s look at them one by one: 1.THE ANDROID OPERATING SYSTEM Like any other operating system (OS), Android comes in different versions. Unlike Apple’s iOS, which enjoys high adoption rates...
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Is Your Email Searchable? Can Everyone Read it?

Is Your Email Searchable? Can Everyone Read it?

Email needs to be pretty. There’s no doubt about it. Content presented in an ugly package just isn’t going to give you results you intended. It is like a beautiful plate of Nantucket bay scallops, adorned with delicate peppery microgreens, flecks of tangy lemon zets, and glistening jewels of roe - put into a Blendtec will it blend. It just isn’t as appetizing as this particular dish. But in addition to making it pretty and graphical, you need to make is searchable. Gmail can’t read jpgs. I can’t click on a jpg on my mobile phone and call you. Sometime we just need text. We need to be able to search our emails.  We need to be able to contact you with a single click. Don’t make take five steps to call you when I should only take one. Don’t make me scroll through 2,156 email just to find yours. By the time I get to yours, my impulse to buy or...
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