Google AMP is Not the Game Changer

Google AMP is Not the Game Changer

I have to admit that the way Google has positioned AMP For Email and how they pumped it up in the marketplace is pretty darn cool. AMP stands for Accelerated Mobile Pages and it brings a whole new level of interactivity to email that email marketers have been dreaming of and trying to develop for years. Ever since Google introduced it last year, I have thought about how companies could take advantage of it’s capabilities once it was made available to the general email marketer. While it does come with a few restrictions, the notion of making the inbox more interactive and engaging is extremely compelling. When Google made the “wide” announcement last week, many tech publications touted it as “transformative”, and a “rebirth.” Even one company made a bold statement by calling it a “game changer” for email marketing. On the surface, there is a lot to like about AMP for Email, and I can see why people are...
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