Email lists are the key to creating and maintaining customer relationships post purchase. Converting customers into subscribers is a great way to create brand loyalty and repeat purchasers. With CASL in force now, keeping your list healthy and growing is an increasingly important aspect to Canadian email marketers.
We are often asked by our clients and the start-up business community how to build an effective (and compliant) email list. This blog will cover why it is important to develop an engaged customer email list, and ways in which some of our clients have successfully grown their email lists.
Why is it Important to Have an Email List?
The most important reason to develop an email list is the potential profits that it can generate for any business. Regardless if you are B2B or B2C, your email list is your most effective community-building tool and can deliver significant ROI.
Fact: Trendline clients have seen $42:$1 ROI.
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