Soft Bounce vs Hard Bounce: What’s the Difference?

Soft Bounce vs Hard Bounce: What’s the Difference?

Soft Bounce vs Hard Bounce: What's the Difference? A bounce is from an email being rejected by a recipient’s mail server. However, there are several different reasons why your emails could be bouncing. It could range from the recipient’s mailbox being full, to the domain name not existing. So what differentiates them? One is permanent and the other is not. It is highly suggested to pay attention to your bounce logs as your deliverability reputation can be impacted. The lighter of the two, a soft bounce, is an email that reached the recipient’s mail server but bounced back before it made it to the recipient. Soft bounces could be caused by a recipient’s mailbox being full, the email server being offline or rate-limiting the number of messages it receives, or the message itself being too large. A soft bounce should be retried for up to 72 hours for one campaign, and then suppressed for that campaign. If a contact soft bounces for multiple campaigns,...
Read More