The Top 10 Things You Shouldn’t Do In Your Email Program This Holiday Season.

The Top 10 Things You Shouldn’t Do In Your Email Program This Holiday Season.

I like lists. I make a lot of them in my life, so I thought I would share a Top 10 list in the spirit of a little humor as we head into the most stressful season for us email marketers. Here goes... Auto opt-in everyone when they check out.  Make it so they can't uncheck the box when they checkout to receive their next 50% off discount tomorrow. Resend the same creative, with the same subject line, with the same discount 5 days in a row, (just in case they didn't see it the last 4 days) because you have seen revenue come in each time. Send out an "oops" email 3 hours after your first email, because your site went down for 5 seconds and you wanted to let everyone know that it was down in hopes of garnering more sales. Send out your Black Friday email to the segment of the database that you have rested since July...
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The Email Marketers Holiday Survival Guide

The Email Marketers Holiday Survival Guide

It's here. If you are an email marketing newbie, welcome to hell for the next week month ...43 days (or more). If you are an email marketing veteran....here we go again. Yes...you guessed it...it's holiday time. Q4. End of the year. It's a mad dash to the finish for some and a time where companies and their futures are made or derailed. The days will be long and stressful and it seems like it will never end. While others are talking about what you should be doing to perfect your holiday campaigns, I am going to give you 11 practical tips on how to just survive it, from someone who has been where you're sitting: Stay Calm No matter how hard you try, no matter how much planning you think you have done, there will be changes and many of them.  My advice is to just roll with it and stay calm throughout the change process. Carry a Big Stick Use your knowledge of the program and metrics...
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Now is the time to increase volume…..some email ideas.

Now is the time to increase volume…..some email ideas.

As we slowly drive into the Holiday season, many companies are putting the finishing touches on their Holiday campaign schedules and themes.  One thing that most eTailers do during this time of year is dramatically increase their cadence to their subscribers beginning with Black Friday and  ending sometime in the New Year.  Subscribers expect it and companies need it..but it doesn't have to start with Black Friday.  Here are some tips/ideas that you can implement between now and Black Friday to start to increase your volume now as opposed to "when everyone else is going too" 1. Send one extra email a week building the hype of your Holiday promotions. This is assuming that your organization is going to do something truly unique or spectacular for the subscriber/customer.  Anticipation emails tend to resonate with the subscriber base, assuming that it is inline with the company brand. 2. Within the next 2 weeks, send an email indicating your increased cadence during the holiday season. This...
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