If you are an email marketing newbie, welcome to hell for the next week month ...43 days (or more). If you are an email marketing veteran....here we go again.
Yes...you guessed it...it's holiday time. Q4. End of the year. It's a mad dash to the finish for some and a time where companies and their futures are made or derailed. The days will be long and stressful and it seems like it will never end.
While others are talking about what you should be doing to perfect your holiday campaigns, I am going to give you 11 practical tips on how to just survive it, from someone who has been where you're sitting:
No matter how hard you try, no matter how much planning you think you have done, there will be changes and many of them. My advice is to just roll with it and stay calm throughout the change process.
Carry a Big Stick
Use your knowledge of the program and metrics...