Staying on the Deliverability Nice List this Holiday Season
*The Inbox Examiner Series is a discussion around the many challenges in the email marketing industry, with proven solutions from leading industry experts.
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It’s here, that magical time of year; prepping for Holiday email campaigns. Every marketer steps up their email game and before they know it, they find that their campaigns are dealing with some major deliverability issues. But why? What makes sending during the Holiday season different from the rest of the year?
While most of us email marketers tend to be on our best behavior year-round, following best practices and delighting our customers, it can be tempting to throw everything out the window and send, send, send during the Holidays. Subscribers go into consumer mode and marketers want to capitalize on that, which is understandable. But could it be possible that the majority tend to go about this the wrong way? Absolutely. Just because your subscribers are vulnerable...