Staying on the Deliverability Nice List this Holiday Season

Staying on the Deliverability Nice List this Holiday Season

Staying on the Deliverability Nice List this Holiday Season *The Inbox Examiner Series is a discussion around the many challenges in the email marketing industry, with proven solutions from leading industry experts. Watch the video here. It’s here, that magical time of year; prepping for Holiday email campaigns. Every marketer steps up their email game and before they know it, they find that their campaigns are dealing with some major deliverability issues. But why? What makes sending during the Holiday season different from the rest of the year? While most of us email marketers tend to be on our best behavior year-round, following best practices and delighting our customers, it can be tempting to throw everything out the window and send, send, send during the Holidays. Subscribers go into consumer mode and marketers want to capitalize on that, which is understandable. But could it be possible that the majority tend to go about this the wrong way? Absolutely. Just because your subscribers are vulnerable...
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One Important Deliverability Tip For This Week.

One Important Deliverability Tip For This Week.

I just read "Ensuring Black Friday and Cyber Monday Email Deliverability Guide" that was published from Message Bus and have to say that it was chock full of deliverability goodness for the email marketing geeks as we approach one of the heaviest email marketing weekends of the year.  They made several key points in there and had lots of tips, but there was one that hit close to heart in there that could be the difference between a successful email weekend and a marginal one. The point was around bounce thresholds and the advice was to ensure that you have a one hard bounce and your "out" threshold as well has having a realistic threshold of 2 to 3 attempts for soft bounces.  I could not agree more on this and have a story to share that might put this thinking into a more realistic way to think.  For the sake of the story, lets call this company: Wuhav (courtesy of...
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