Reactivate Your Inactive Subscribers Fast

Reactivate Your Inactive Subscribers Fast

by Colleen Preisner Comment Closed
Do you have a higher number of inactive subscribers than active subscribers? If your inactive list is overflowing, it represents opportunities you can leverage for improving your email marketing results. Read on to find out why not all is lost when your subscribers become inactive. Fact: It’s not uncommon for brands of any size or industry to have email subscribers who aren’t engaging. However, it’s our job as marketers to not only grow your database and engage active users but to also leverage reactivation campaigns in order to engage those who have become inactive. “It’s Not You; It’s Me” Why are the users inactive? There are several potential reasons: Change in email address/dormant email address Lack of interest from subscriber/engaged by a different brand Desire different service/product due to change in the customer lifecycle Inability to receive your email (soft or hard bounce–check your delivery rates, too!) Overwhelming amount of email in their inbox Signed up for one reason in particular but began...
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Retention Programs Start With Defining An Inactive Subscriber

Retention Programs Start With Defining An Inactive Subscriber

by Andrew KordekNo Comments
Retention Programs Start With Defining An Inactive Subscriber This is an updated repost of one of our most popular blog entries. As this information is still highly relevant and valuable to those looking to understand email design challenges, requirements, and solutions regarding responsive design, we wanted to share it again. Enjoy. I have been reading a lot of posts recently on how you should reactivate your inactive subscriber base.  Some email pundits agree that with a good strategy and program you can reactivate a portion of your inactive subscriber base and once again make revenue off of them. Other people say that reactivation programs don’t work well sometimes and are not worth the effort.  There are of course other views that people have and for the most part, all of them are right. You see, reactivation programs are not for everyone or every company.  Some will succeed and others will fail where they shouldn’t have. I truly believe that all reactivation programs...
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