Why Should You Care About Inbox Clipping?
Inbox clipping occurs when an email is sent to a Gmail domain and is larger than 102kB, at which point Gmail “clips” the message and requires the recipient to click on a “View entire message” link to see the full code. This size restriction includes anything within the email itself, including text, images, links, tracking codes, responsive elements, and anything else within the HTML. This can happen with other domains in a similar fashion, but we’ll focus on Gmail due to overall consumer adoption rates.
Main Issues with Inbox Clipping:
Inbox clipping can cause several issues, the most obvious of which is your email is only being partially read. Email teams spend quite a bit of time crafting the perfect email message, and it can be frustrating when your campaign’s content ends up being less effective due to clipping.
Another issue is potentially increasing your spam complaint rates. Traditionally, the opt out for commercial emails is found...