Integrated Deliverability Tools For The Modern World

Integrated Deliverability Tools For The Modern World

Salesforce Marketing Cloud is a world-class suite of digital marketing automation tools that allow you to create, manage and deploy highly personalized email campaigns. The intuitive all-in-one platform can be a vital tool in jumpstarting your email program and seamlessly move campaigns from concept to completion, but what happens after you press send? “Deliverability” is the measure of how many emails actually make it into recipients’ inboxes. There are a myriad of factors involved in email deliverability and many of them are impacted before a message is sent. With so many elements contributing to a successful inbox delivery it can be difficult to get every part right, every time. Fortunately, for those working in Salesforce Marketing Cloud, the platform provides services and automated tools to ensure marketing messages reach your subscribers. The first thing to consider is whether the structure of sending IP address and domains are in line with best practices for successful email sends. Dedicated IP addresses are reserved...
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What Is A Deliverability Audit?

What Is A Deliverability Audit?

When you hear the word ‘audit’ what do you think of? Before I got into the email space, I thought of the IRS. Fortunately, there are other audits out there that aren’t as scary, such as an Email Deliverability Audit. I have learned there are many businesses that are completely unaware that they have deliverability issues. In fact, most marketers aren't totally sure what the word "deliverability" means. Some are just not educated on the subject, and others are afraid to really get to know how their email program is performing. Ignoring deliverability issues within your email program isn't an option if the goal of the program is to drive revenue. You cannot begin making improvements if you don't know what's going wrong. Because of this, an email deliverability audit is a great place to start uncovering areas that can be bolstered to improve your program's ROI. When an email is "delivered," it means that it made it to the intended recipient. "Deliverability" is...
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Future of Email Marketing – The Workhorse Becomes A Racehorse

Future of Email Marketing – The Workhorse Becomes A Racehorse

Email marketing continues to be the reigning champion of digital marketing. Not surprising when you consider every dollar spent on email marketing produces $44 in return. Yet, the broad perception of email marketing is that of a workhorse – tried and true – content to keep toiling away with a daily ration of oats and water. But what happens to a workhorse when the track begins to change? What happens when routine no longer gets the job done? In an age of increasing demand for hyper-personalized customer experiences across devices, the track has changed. To stay competitive, enterprise organizations today must have a strategy to fully leverage sophisticated automation, segmentation, and dynamic content capabilities at scale. They need to maximize their data for uniquely tailored content that drives engagement, maximize deliverability to ensure that uniquely tailored content actually reaches their subscribers, and grow their subscriber base with an informed acquisition strategy that builds brand loyalists. All the while ensuring compliance...
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Trendline and Inbox Pros – Redefining the Email Marketing Services Landscape

Trendline and Inbox Pros – Redefining the Email Marketing Services Landscape

With the strategic acquisition of Inbox Pros, Trendline Interactive is now the clear leader in providing enterprise organizations with comprehensive, end-to-end email marketing services. AUSTIN, TX - Full service email marketing agency, Trendline Interactive, announced today the acquisition of Inbox Pros, adding deliverability, privacy and compliance to its service offerings. Already a best-in-class provider of email marketing services including strategy, creative, technology, and analytics, the acquisition of Inbox Pros firmly establishes Trendline as the leading full-service email marketing agency in the industry. “Consumers today demand increasingly relevant and personal email experiences. At the same time, new privacy laws, such as GDPR, require companies to rethink how they handle consumer data. It is imperative that deliverability, privacy and compliance experts work directly with marketing strategists to help enterprises navigate this increasingly complex email marketing landscape,” said Morgan Stewart, Trendline CEO and co-founder. “The acquisition of Inbox Pros adds a critical component that email marketing and digital agencies have traditionally ignored.” Founded in 2014, Inbox...
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