Why Was My Email Blocked?

Why Was My Email Blocked?

Oftentimes, absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem.  The answer to the question, “Why was my email blocked?” has changed in the last 10 years. I’ve heard this question many times. It’s the first question anyone asks when they find out they have a deliverability issue. A decade ago, the answer was usually pretty straightforward. Blocklists, spamtraps, complaints, bounces, spam keywords—whichever the specific cause—it was generally fairly easy to figure out. Today, though, the honest answer in many cases is, “I don’t know.” This isn’t a popular answer. It’s not one that most deliverability people are comfortable giving, and it’s certainly not one clients want to hear, so it’s not usually the answer you’ll be given. Instead, possible, plausible, and likely causes are given. The truth is that not even the ISP’s own staff actually knows for sure why a given email was blocked. A little while back, I had the pleasure of attending...
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7 Email Preview Text Mistakes That You’ve Likely Made and How You Can Fix Them

7 Email Preview Text Mistakes That You’ve Likely Made and How You Can Fix Them

What is preview text? Preview text is the copy that follows the subject line in many email client inboxes, both mobile and desktop. It’s another tool for recipients to screen their emails and determine which are worthy of an open. Preview text also provides savvy email marketers an opportunity to stand out in the inbox, engage the recipient, and build brand awareness even if they don’t open. But if you don’t control your preview text, it may harm your open rates. Preview text mistakes The email client pulls preview text from the initial copy you have in your email. So what’s the leading copy in your email? 1. It may be your preheader text. My grant approver and I are beyond a first name basis. 2. Perhaps it’s alt text for a logo. (P.S. If your alt text aligns with your message, this could be less of an issue.) Header cheese?! Blech. 3. Or maybe it’s informational text buried under an image-heavy email: An address. Booooooring. Bored. 4. Are you...
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