As we slowly drive into the Holiday season, many companies are putting the finishing touches on their Holiday campaign schedules and themes. One thing that most eTailers do during this time of year is dramatically increase their cadence to their subscribers beginning with Black Friday and ending sometime in the New Year. Subscribers expect it and companies need it..but it doesn't have to start with Black Friday. Here are some tips/ideas that you can implement between now and Black Friday to start to increase your volume now as opposed to "when everyone else is going too"
1. Send one extra email a week building the hype of your Holiday promotions.
This is assuming that your organization is going to do something truly unique or spectacular for the subscriber/customer. Anticipation emails tend to resonate with the subscriber base, assuming that it is inline with the company brand.
2. Within the next 2 weeks, send an email indicating your increased cadence during the holiday season.