Evolve Your Business with Incremental Marketing

Evolve Your Business with Incremental Marketing

Imagine building your marketing efforts as if you’re climbing a mountain. This is how many marketing departments feel when starting from scratch. What businesses don’t think about are the plateaus that come with these growing pains. These mountains should be a reminder to take a break and look back, report, and analyze the results–rather than plowing full force ahead. Incremental Marketing is a way to build a sturdy marketing plan. In the simplest terms, this process of marketing allows you to first build a killer strategy, then execute it with slow investments for each step along the way. It’s the sense of understanding your audience and where they are online before you start any major campaigns. Not only will this save you time and money, but it will also save your online reputation because you won't be getting unqualified leads to your site. You will be fitting into the space your product or service is meant to occupy, and you'll be...
Read More