*This is a support article that provides insight into our latest whitepaper, Measuring the Impact of Innovation in Email Marketing.
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Remember when the marketing-technology landscape looked like this?
That was back in 2011 when we thought we were living in complex times.
Here's the landscape today, with 5,000+ logos on the board:
Look at all those companies, ready to solve every marketing problem, from acquisition to retention, from onboarding to loyalty, from extracting every bit of data possible to using it to make messaging more timely and relevant.
So, we're all at the top of our games, right?
Marketers should be leveraging the insights and efficiencies promised by these mar-tech innovations to drive measurable and demonstrable business results.
But most aren't. Because they can't. Marketers everywhere are struggling with two major issues that compete against each other:
More pressure than ever on marketers to show and improve marketing results while justifying each financial decision.
Too many marketers don't use analytics to drive decision-making because...