Digital Disruption and Digital Transformation

Digital Disruption and Digital Transformation

We live in a world where technology blurs the line between the physical and the digital. This always-on environment gives emerging companies the chance to break long-held monopolies. It’s a world of incredible opportunity and innumerable pitfalls. In this fiercely competitive environment, the expression “innovate or die” rings true for all brands. Innovative leaders need one key trait to stay ahead of the competition: flexibility. Brands have to change with the times as technology transforms the way humans live and behave. Disruptive trends are emerging in the digital space. This will not only affect business operations, but transform the way we communicate with and market to customers. Innovating Business Processes with Transformative Tools We predict that chatbots, data practices, AI, and more have the potential to completely transform business practices for innovative companies. Chatbots Chatbots bridge convenience and science. But as of 2018, most customers had frustrating experiences working with chatbots. The good news is that developers are making huge strides in chatbot...
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What Holds Marketers Back from Success in This Age of Innovation?

What Holds Marketers Back from Success in This Age of Innovation?

  *This is a support article that provides insight into our latest whitepaper, Measuring the Impact of Innovation in Email Marketing. Download the Complete Guide today    Remember when the marketing-technology landscape looked like this?     That was back in 2011 when we thought we were living in complex times. Here's the landscape today, with 5,000+ logos on the board:     Look at all those companies, ready to solve every marketing problem, from acquisition to retention, from onboarding to loyalty, from extracting every bit of data possible to using it to make messaging more timely and relevant. So, we're all at the top of our games, right? Marketers should be leveraging the insights and efficiencies promised by these mar-tech innovations to drive measurable and demonstrable business results. But most aren't. Because they can't. Marketers everywhere are struggling with two major issues that compete against each other: More pressure than ever on marketers to show and improve marketing results while justifying each financial decision. Too many marketers don't use analytics to drive decision-making because...
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