Design involves far more than just making something look nice. And designing emails is an art form unto itself. Just ask Becca, one of the interactive designers in TLi's Portland office.
What does an interactive designer do?
Basically, I design the emails you interact with in your inbox! While I’m not necessarily creating a literal email, I’ll mock up in Photoshop what the email will look like. I make sure the email is not only excellent on a visual level, but I also form a narrative with my layout that will bring to life the client’s goals for the project.
Tell us about how you came to work here at Trendline? What motivated you to want to work on email?
I started working here when I moved to Portland and needed a new job. I loved the idea of working in email because it’s a fast-moving environment. You spend two weeks on a project, rather than six months or year. This is exciting and...