15 Questions with Interactive Designer Becca Pierpoint

15 Questions with Interactive Designer Becca Pierpoint

Design involves far more than just making something look nice. And designing emails is an art form unto itself. Just ask Becca, one of the interactive designers in TLi's Portland office. What does an interactive designer do? Basically, I design the emails you interact with in your inbox! While I’m not necessarily creating a literal email, I’ll mock up in Photoshop what the email will look like. I make sure the email is not only excellent on a visual level, but I also form a narrative with my layout that will bring to life the client’s goals for the project. Tell us about how you came to work here at Trendline?  What motivated you to want to work on email? I started working here when I moved to Portland and needed a new job. I loved the idea of working in email because it’s a fast-moving environment. You spend two weeks on a project, rather than six months or year. This is exciting and...
Read More
15 Questions with Our Email Art Director Andrea “Dr. Dre” Campbell

15 Questions with Our Email Art Director Andrea “Dr. Dre” Campbell

Tell us about your background and what made you decide to come to Trendline back in 2014? I was lucky enough to be among the first wave of graphic designers who also knew front-end code, so straight out of college I had the opportunity to work both in some great agencies, as well as in-house at a few major retailers as they developed their first email programs. After 7 years in email, I moved into web apps and quickly found that wasn’t for me. Once I learned about Trendline, I knew immediately I wanted to come home to email. I loved the idea of an agency that focused purely on email. I was wooed by Trendline’s culture and by speaking with the leadership team. I love feeling like I’m a part of a unique group of folks who have a true passion and deep knowledge of such a specialty medium. What is the hardest part of being an Art Director? I’d say it’s...
Read More