Top Ten Tips to Improve Your Email Deliverability

Top Ten Tips to Improve Your Email Deliverability

You’ve written, designed, coded, and sent your email. Job is complete; no worries, right? What if your email then lands in your subscribers’ spam folders? All that work beforehand isn’t going to matter much now. Managing and deploying an email to a list of any size can be stressful, and sometimes you just want to hit send after looking at it for so long. However, if you aren’t taking the proper precautions, your email may end up in the wrong place, where all that work isn’t returning your investment (in time and money). Focusing on deliverability tactics can help make sure that you’re getting the greatest potential ROI from your emails. Get Deliverability Help Top Ten Tips to Improve Your Email Deliverability Here are ten tips to help improve your email deliverability. Improve your data collection tactics. The collection process is the source of all your data for your work, so good data in and good data out. Provide clarity and transparency in the...
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How IP Warming Will Increase Email Delivery

How IP Warming Will Increase Email Delivery

IP warming is a deliverability best practice. In other words, it will increase email delivery. You have a dedicated IP address, right? When using your dedicated IP address, warming it up helps build your reputation with ISPs (Internet Service Providers). Why do we want to keep a good relationship with ISPs, you ask? Well, having a good reputation with ISPs will mark you as a legitimate email sender and more of your mail will be delivered to the correct inbox. When IP warming, you are gradually sending more mail from your dedicated IP to establish a good reputation with ISPs. I have a dedicated IP address, but I haven’t started IP warming. What can I do? The answer to this depends on how long you have had your dedicated IP, how many emails you send out, how people are interacting with those emails (opening, clicking, forwarding, deleting, etc), how large your list is, etc. There are several IP Warming Plans available now that will increase email...
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Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability

Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability

Top 10 Things Marketing Automation Customers Need To Know about Email Deliverability 1. You’re probably not alone on your IP address Since the volume of email sent by B2B marketers is often much lower than retailers or other B2C sites, marketing automation providers often spread the usage of their Email IP addresses across multiple clients. As a matter of fact, most marketing automation subscriptions default to a shared IP. Consider checking with your provider on the costs associated with a dedicated IP address for your company, otherwise, your deliverability could be impacted by the bad practices of the other companies on the same IP. 2. More volume is not always better Major B2C ISPs and webmail providers publish the volumes that they accept on an hourly basis. Unfortunately, B2B senders don’t receive that information. Many B2B networks and mail servers can handle small volumes and don’t have dedicated mail server administrators. This makes it difficult to send a large amount of volume to these B2B networks....
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