WHY EMAIL ACQUISITION SHOULD BE TOP OF MIND FOR EVERY MARKETER

WHY EMAIL ACQUISITION SHOULD BE TOP OF MIND FOR EVERY MARKETER

WHY EMAIL ACQUISITION SHOULD BE TOP OF MIND FOR EVERY MARKETER One priority that should reside towards the top of every email marketer’s mind is list growth. VPs and C-level execs love to tout the size of their lists, because bigger lists supposedly translate to bigger profits. But bigger lists don’t always correlate to bigger profits, because not all lists are created equal. So how do marketers determine if the level of effort and resources expended in email acquisition is paying off? Do you know: Which acquisition source in your program has the best conversion and engagement rates? (NB: Definitions of “conversion” and “engagement” can vary by program.) What is the actual cost per email, by acquisition source? What is the revenue per email, by acquisition source? If your answer to all three of these questions was anything but a resounding “yes,” then read on. In 2009, I joined Groupon to head up their email marketing program. One area I spent a lot...
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A Interview with Craig Swerdloff from LeadSpend.

A Interview with Craig Swerdloff from LeadSpend.

"I like cool people....and cool people like me" - Anonymous I have spent the last 12 or so years meeting people in this email industry and sometimes your run across a successful person with a great personality and the brains to back it all up with.  I met Craig a couple of years ago over email (where else) and immediately like the guy.  He is smart, gracious and most of all a guy I am honored to call a colleague of mine.  He is one of the founders of LeadSpend, a data insights company in NYC and I am really impressed with some of the stuff that they are doing. For those of you not familiar with LeadSpend, they are data insights company that uses proprietary technology to offer real time email validation.  Think about this brand side marketer, you spend a ton of money to get the person there, you will want to ensure that the email address capture on your...
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