Three Reasons You Should Get Rid of Perfectly Good Email Subscribers

Three Reasons You Should Get Rid of Perfectly Good Email Subscribers

Three Reasons You Should Get Rid of Perfectly Good Email Subscribers For some email marketers, the thought of removing perfectly good email subscribers from your baseline campaigns is a frightening thought. Why would you even consider opting down a user if they haven’t raised their hand and explicitly unsubscribed? Well, there are a few reasons, actually… #1 - Spam Traps The most obvious reason to clean your list is to avoid spam traps. Spam Traps are well documented, and are essentially email addresses that were once active users, and have been repurposed by ISPs to track who sends to these addresses. They can also be addresses that have been deliberately published to catch commercial senders who buy and sell lists. Long story short — these addresses can appear on your lists, even if you’ve been collecting addresses properly with a double opt-in, and they can have a negative impact on your sender reputation and overall deliverability. There are services such as BriteVerify, Informatica,...
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