This is a guest POV from our industry-leading partners at Litmus.
Building emails that perform well on mobile is key for every email marketer—and with that, optimizing for Android environments has become more and more crucial. Google’s Android is the world’s most popular mobile operating system, followed by Apple’s iOS.
But building emails that look great on Android devices is hard!
That’s because there isn’t just one Android environment to optimize for, but a highly fragmented market that challenges every email marketer who aims for a consistent experience for all subscribers.
What makes building email for Android so tough? There are three key factors that impact how your email renders on Android: the Android operating system (OS) version, the app or email client your subscribers use, and the size of the screen your email is viewed on.
Let’s look at them one by one:
1.THE ANDROID OPERATING SYSTEM
Like any other operating system (OS), Android comes in different versions. Unlike Apple’s iOS, which enjoys high adoption rates...