Partner POV: The Ultimate Guide to Email on Android

Partner POV: The Ultimate Guide to Email on Android

This is a guest POV from our industry-leading partners at Litmus.   Building emails that perform well on mobile is key for every email marketer—and with that, optimizing for Android environments has become more and more crucial. Google’s Android is the world’s most popular mobile operating system, followed by Apple’s iOS. But building emails that look great on Android devices is hard! That’s because there isn’t just one Android environment to optimize for, but a highly fragmented market that challenges every email marketer who aims for a consistent experience for all subscribers. What makes building email for Android so tough? There are three key factors that impact how your email renders on Android: the Android operating system (OS) version, the app or email client your subscribers use, and the size of the screen your email is viewed on. Let’s look at them one by one: 1.THE ANDROID OPERATING SYSTEM Like any other operating system (OS), Android comes in different versions. Unlike Apple’s iOS, which enjoys high adoption rates...
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The Best QA Process to Produce Error-Free Emails

The Best QA Process to Produce Error-Free Emails

The Best QA Process to Produce Error-Free Emails Whether your emails are award winning pieces of creative designed within complex templates or just simple text only notes to your readers, they all have something in common. They all must go through Quality Assurance (QA) before heading to their awaiting inboxes. If you are concerned about the quality of your emails and delighting your readers, this is a crucial step that must not be left out of your email production process. At Trendline, we pride ourselves in having a 99.63% error-free rate against all the emails we sent in 2016. The way we maintain a near zero error rate with so many email campaigns is by having a top notch QA team, a rigorous process, and utilizing leading email industry tools. While producing quality emails is highly important to our clients, so too is the time it takes to get it out the door.  Our QA process not only needs to test...
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