Trending Inbox: The Email Program I Engage With Every Time
Personalization, loyalty, and education have long been fiercely debated topics in email marketing. In fact, marketers have different definitions of what personalization actually means in email. Some believe that Fname is all they need to do, while others believe that true personalization is combining all offline and online behavior and using predictive models to customize content and experiences into the next email that is sent. Either way, personalization is one of the key components to the loyalty of a subscriber and customer. However, driving loyalty at any level takes time and patience on behalf of marketers.
To that end, I have something to admit: I am an insanely loyal person. However, in order to win my loyalty, I have to have a special experience with the person or brand. I can’t really explain what the special experience is but when you win my loyalty, but I almost never waiver. I am the kinda guy you want to take into battle,...
