Artificial Intelligence & Email Marketing - Part 1
I recently read an article on how a major ESP was going to bring Artificial Intelligence (AI) smarts to email marketing campaigns. As I read through the piece, I was both concerned and frustrated with what little it said about what this new technology actually meant for customers. The increased use of words like AI, Machine Intelligence, Machine Learning, Deep Learning and Cognitive Computing to drive buzz around various products does little to clarify how these technologies might actually benefit marketers.
One problem is that as the marketplace throws around these words interchangeably, offering little differentiation among the terms themselves. Believe it or not, there is a difference. So, before we dig into the practical implications of these technologies, let’s dive into the terms. Once we understand the differences, we can discuss how these technologies are or are not connected to email marketing.
Artificial Intelligence (AI):
In 1950, Alan Turing forever shaped the definition of...