Digital Disruption and Digital Transformation

Digital Disruption and Digital Transformation

We live in a world where technology blurs the line between the physical and the digital. This always-on environment gives emerging companies the chance to break long-held monopolies. It’s a world of incredible opportunity and innumerable pitfalls. In this fiercely competitive environment, the expression “innovate or die” rings true for all brands. Innovative leaders need one key trait to stay ahead of the competition: flexibility. Brands have to change with the times as technology transforms the way humans live and behave. Disruptive trends are emerging in the digital space. This will not only affect business operations, but transform the way we communicate with and market to customers. Innovating Business Processes with Transformative Tools We predict that chatbots, data practices, AI, and more have the potential to completely transform business practices for innovative companies. Chatbots Chatbots bridge convenience and science. But as of 2018, most customers had frustrating experiences working with chatbots. The good news is that developers are making huge strides in chatbot...
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Inbox Examiner: AI and Your Email Marketing Program

Inbox Examiner: AI and Your Email Marketing Program

*The Inbox Examiner is a series of discussions that address the many challenges faced by email marketers, with proven solutions from leading industry experts. WATCH THE VIDEO HERE.   Artificial intelligence, or “AI,” is on every digital marketer's lips these days. It’s the new cool kid on the block that seems to promise easy-to-access levels of innovation. But what does AI even mean, especially for email marketers? How do you effectively apply it to your programs to make an actual impact? Don’t worry, you are not alone in asking these questions. That’s why we brought in two industry experts for this episode of Inbox Examiner to walk us through how email marketers are really using AI. In this video, you’ll learn: The definition of AI How AI is being applied in email marketing today What the future holds for AI Watch this episode today to learn what AI is, what resources are currently available to help you apply AI to your email program, and what...
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Artificial Intelligence & Email Marketing – Part 1

Artificial Intelligence & Email Marketing – Part 1

Artificial Intelligence & Email Marketing - Part 1 I recently read an article on how a major ESP was going to bring Artificial Intelligence (AI) smarts to email marketing campaigns. As I read through the piece, I was both concerned and frustrated with what little it said about what this new technology actually meant for customers. The increased use of words like AI, Machine Intelligence, Machine Learning, Deep Learning and Cognitive Computing to drive buzz around various products does little to clarify how these technologies might actually benefit marketers.   One problem is that as the marketplace throws around these words interchangeably, offering little differentiation among the terms themselves. Believe it or not, there is a difference. So, before we dig into the practical implications of these technologies, let’s dive into the terms. Once we understand the differences, we can discuss how these technologies are or are not connected to email marketing. Artificial Intelligence (AI): In 1950, Alan Turing forever shaped the definition of...
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