AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud

AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud

One of my favorite aspects of working in Salesforce Marketing Cloud is the ability to use AMPscript. It allows the emails I code to be highly dynamic and personalized to subscribers, and it's easy to learn. But when you have been working with AMPscript as long as I have, it is easy to neglect the basics when moving higher, further, faster. Here are some pitfalls to try and avoid when using AMPscript: SYNTAX AMPscript is wonderfully easy to learn, but the rules are finite. For the script to work properly, you have to use two (count them: TWO) percentage marks to begin, end, and interpret the code. If you don’t have two, it will not work. While this seems simple, the simplicity is exactly what makes it easy to overlook. When you have a subject line set to dynamically render and it doesn’t, start by checking the percentage marks. It is also important to use the correct delimiter–which depends on if you are...
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What It Takes to Become Salesforce-Certified – and What It Means for Our Clients

What It Takes to Become Salesforce-Certified – and What It Means for Our Clients

At Trendline Interactive, we believe investing in employee education and training pays off in better service for our clients. Continual Improvement is one of our core values, and we encourage employees to seek training that will further their skill sets. We're pleased to add the name of Steve Schweiss, a Senior Platform Specialist, to the list of Trendline professionals who have earned recognition as a Salesforce Certified Marketing Cloud Consultant. The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Additionally, SFMC Consultants are able to demonstrate knowledge, skills, and experience in email marketing best practices. This includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application. Earning his certification meant Steve had to do more than just take a quick online test. Instead, he spent hours after work studying and practicing to...
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