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Tag: Maropost

5 Things I Learned About Email Marketing in 2016

5 Things I Learned About Email Marketing in 2016

December 29, 2016September 4, 2020 by Andrew KordekNo Comments
5 Things I Learned About Email Marketing in 2016 This is my 16th year in email marketing, and I can honestly say it has been one of the most enlightening.  A few years ago, I was introduced at a conference as a "Global Thought Leader" in email marketing and, while flattering, it has always bugged me.  I consider myself a student of this craft, and one of the things I constantly set out to do each year is learn as much as I can to not only better myself and those around me, but ultimately to drive new and exciting strategies for clients.  I am a practical sort of guy, and I don’t always subscribe to the latest shiny objects in the marketplace, because I believe that optimization begins with the fundamentals. 2016 was a year of learning, and it came with some incredible yet rewarding challenges. Here are the top five takeaways: COI Is Much More Than Just COI I was involved in a...
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ArticleAdestra, B2B Email, B2C Email, COI, Cordial, Deliverability, Email Marketing, Emarsys, Maropost, omnichannel, OneSpot, Phrasee

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