5 Types of Email Service Platforms (ESP) for you to consider

5 Types of Email Service Platforms (ESP) for you to consider

Are you considering a new Email Service Platform (ESP)? The martech landscape has quickly become complex and even contradictory at times, and shopping for best-fit technology can inevitably become a long and often daunting process. In this infographic we have classified the 5 types of ESPs for you to consider based on the kinds of tech capabilities they offer, who should consider them, as well as some common brand names you've likely heard of for each type. Which one is right for you?       Choosing an ESP is no easy task Do your homework! We tend to be swayed by other people’s opinions more often than not, and that can provide valuable insights into someone else’s first-hand experiences with the ESP you are considering. Read reviews on the company and take into account the feedback given by satisfied and unsatisfied clients. Pairing up with an independent technology consultant like Trendline Interactive will help you start your search on the right foot,  and tap into...
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5 tips to evaluate a new Email Service Provider (ESP)

5 tips to evaluate a new Email Service Provider (ESP)

Having the right Email Service Provider (ESP) that meets your needs is crucial for running an efficient and effective operation. It also can be the source of your martech headaches.  The right platform makes it easy for you to build and manage campaigns, track performance and analyze results, and incorporate data at every step. The wrong ESP will cost you time, money, and growth. But how do you choose the right platform for your organization? Before you get started with your ESP evaluations, take some time to think through what you truly need from your platform, who will be using it (IT, marketing, ecommerce, etc.), and how a new ESP fits into your current martech philosophy. Here are 5 tips to keep in mind when evaluating a new ESP.  1. Don’t jump into a demo right away Our experience with clients shows us that many start their search for solutions by researching the technology market for features and functionality. But shopping for features without...
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